Format Factory - greatest freeware of all time?

Our IDT lab coordinator Colter found this killer freeware (sorry folks, only for PC) - Format Factory - http://www.formatoz.com/  I must say that it scored very high on my GRS (Geek Richter Scale).  It basically converts everything!  I just tried .wmv to .flv and it worked beautifully.  Now, on to convert some files....just because I can.

From the Format Factory web site:
Format Factory is a multifunctional media converter.
Provides functions below:
All to MP4/3GP/MPG/AVI/WMV/FLV/SWF.
All to MP3/WMA/AMR/OGG/AAC/WAV.
All to JPG/BMP/PNG/TIF/ICO/GIF/TGA.
Rip DVD to video file , Rip Music CD to audio file.
MP4 files support iPod/iPhone/PSP/BlackBerry format.
Supports RMVB,Watermark, AV Mux.
Format Factory's Feature:
1 support converting all popular video,audio,picture formats to others.
2 Repair damaged video and audio file.
3 Reducing Multimedia file size.
4 Support iphone,ipod multimedia file formats.
5 Picture converting supports Zoom,Rotate/Flip,tags.
6 DVD Ripper.
7 Supports 56 languages
OS requirements: All Windows OS